HOWELL ON THE MOVE

If you thought you spotted Leavenworth local Tom “T-Pot” Potter happily riding his mountain bike on the side of a bus in the big city, you have spotted him correctly.

Potter is one of several locals featured in a series of bus wraps and billboards created by Howell at the Moon Productions for the Leavenworth Chamber of Commerce. Potter’s likeness graces busses and billboards in Seattle, Portland and Spokane. The campaign entitled “Ready for your Return” was launched in preparation for the phased reopening of business following the COVID-19 pandemic. However, because a full re-opening did not materialize as expected, other elements of the campaign – television and radio commercials along with numerous print and social media ads – have been shelved until it’s once again safe to travel.

Hopefully, the Bavarian Village will be able to roll out the rest of its planned campaign in 2021, but that remains entirely dependent on the success of Washington State and the country as a whole in combating the spread of coronavirus. Stay safe, stay healthy, everybody!

During the final month of 2020 nearly 5,000 people opened 58,000 doors on the first-ever Leavenworth Village of Lights Online Advent Calendar. Howell at the Moon was commissioned by the Leavenworth Chamber of Commerce to design, launch and operate the virtual holiday activity in an effort to provide online alternatives to travel during the COVID-19 pandemic.

Each day in December a new door opened on the online calendar for 24 hours, revealing prizes from local Leavenworth vendors. Participants were entered into a daily drawing as well as earning an additional entry for each door opened during the month into the Grand Prize Drawing on Christmas for one of two Bavarian Village Vacation Packages.

To encourage the delay of travel plans until the pandemic has subsided, all prizes were delivered in January 2021 and carried no expiration dates.

Local Leavenworth artist and graphic designer Mahria Crawford worked with Howell at the Moon to design a stunning, wintry holiday landscape with snowflakes for all the doors. In all, more than $5,000 in prizes (all purchased locally by the Chamber of Commerce) were awarded to 27 happy winners over the course of the month. 

Leavenworth, Washington’s own Chris “Farmer Chris” Petry of Oh Yeah! Farms stars in a new print ad campaign called “RAIN OR SHINE” produced by Howell at the Moon Productions.

The ad was created for Cultiva, the company that produces Parka®, a cuticle care application for crops that can, among other things, help protect cherries from cracking in the rain and apples from burning in the sun.

Oh Year! Farms is an organic, sustainable farming operation based in Leavenworth committed to feeding, “the people of the Pacific Northwest organically grown fresh produce and grains.”